Is ‘Coastal Cowgirl’ the Decorating Trend of the Summer? Experts Think So

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Here’s how to pull of this rustic-meets-beachy trend

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Step aside, coastal grandmother—there’s a new decorating trend in town, and she’s wearing cowboy boots. Perhaps you’ve seen the “coastal cowgirl” aesthetic, with its rugged textures and country accents worthy of a Texas ranch, circulating on TikTok. There’s no need to boast a southern accent to take part in this interiors trend though; coastal cowgirl can be applied to homes of all kinds, no matter your zip code. 

So what is coastal cowgirl, exactly? We asked Dayna Isom Johnson, a trend expert at Etsy, to break it down for us. 

Coastal cowgirl combines the laid-back, beachy essence of last year’s ever-popular ‘coastal grandma’ aesthetic with a western spin, Isom Johnson tells us. Pairing beach-like pale neutrals with materials such as leather and natural wood feels oh-so cowgirl-worthy. When in doubt, just think: what would Kacey Musgraves do?

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“This year is all about embracing duality, and this new trend allows shoppers to take two recently popular aesthetics and merge them to get the best of both worlds in a way that feels both familiar and fresh,” she says.

To dip your cowboy boot-outfitted toe in the trend, Isom Johnson suggests starting with smaller accents, like rattan coasters or western-inspired art. Those who are ready to dive in can make a statement with larger pieces like leather furniture or breezy linen curtains or bedding, she says.

To add a feeling of “yeehaw!” to your home, scroll on to find a few of our favorite coastal cowgirl-inspired decor pieces.

A.Mano Brooklyn Strike it Lucky Matches

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For just a touch of the coastal cowgirl aesthetic, keep one of these on-trend matchbooks on your coffee table. The mysterious cowboy will help light your candles—and it just may inspire you to add more Western elements to your space. (Psst: these make for great “just because” gifts for all the cowgirls, coastal or not, in your life too.)

World Market Natural Rattan Open Weave Waverly Basket

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Add these practical baskets to any space, from a living room to a bathroom to a guest bedroom. Wherever you put it, they will bring warmth, texture, and much-needed storage. Mix and match the sizes for a cohesive look, and make the most of any space in need of storage help, like a laundry room or pantry.

Urban Outfitters Clr Shop Cowgirl Woven Throw Blanket

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There’s nothing subtle about this fringed cow-print woven blanket, and that’s what we love about it. Throw this on the back of your couch or on top of your bed to lean fully into the coastal cowgirl trend. It’s made from 100 percent cotton, so it’s cozy and breathable—great for keeping warm on cool summer nights as you’re cuddled up watching Yellowstone.

Geometry Desert Geo Tea Towel

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Don’t leave your kitchen out of the coastal cowgirl fun. Switch out your tea towel (it probably needs a wash and a rest anyway) with this desert-inspired geometric print. It’s super absorbent, ultra-fast drying, and cute to boot. 

Wayfair Alphie Asymmetrical Wood Mirror

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This perfectly imperfect mirror, with its natural wood grain variations and irregular shape, is peak coastal cowgirl. It comes with mounting hardware, making it easy to hang on any wall. May we suggest an entryway or at the end of a hallway? 

BAN.DO Giddy Up Vase

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Giddy up, indeed—leave it to BAN.DO to create a cute, colorful, coastal-cowgirl vase. Hand-painted and ceramic, it would be a vibrant base for a bouquet of flowers, it could brighten your office holding pens, or bring some serious fun to your kitchen while full of spoons and spatulas. No matter where you put it, this vase is bound to make you start making you say “howdy, partner” in your best southern accent. 

Zoetangle Rattan Wood Woven Coasters

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Your favorite mug (probably filled with hours-old cold coffee) will have never looked better than when resting on one of these rattan coasters. This rustic-style set comes in either four-inch or five-inch options, and how many you want to buy (between one and four) is up to you too. With a natural, textured feel, they’re just as practical as they are pretty—pure coastal cowgirl.

Opalhouse designed with Jungalow Ceramic Table Lamp with Rope Shade

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With a ceramic base and rope shade, this table lamp from Target balances sleek and city with rustic and country—the ideal yin and yang for the coastal cowgirl aesthetic. Its “goes-with-anything” design makes it a breeze to incorporate into any room’s design, from a bedside table to an entryway console, too.

Wolf & Badger Cowboy Boot Print

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While coastal cowgirl tends to lean into neutral hues, this on-trend print enhances the vibrancy of the look. It’s bold and funky, sure to catch all of your guests’ eyes, and perhaps inspire you to break out your own cowboy boots. 

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